It is also a great way to ensure the layout follows the consumer decision process to ensure it is easy to shop. Retailers routinely change the layout of their stores to take into account changes in season, new product ranges or changes in consumer demand, retailers use planograms to decide how the section will look and what products will be included in the new layout. The ultimate goal of a planogram is to increase sales by ensuring the right products have the best position on shelf and the correct amount of facings so as not to go off sale. Planograms are a visual way of presenting how products or ranges should look in store and are also a very useful tool for presenting where new products should be positioned. A planogram is used by the retailer to increase sales and by suppliers to justify space allocated to brands and help new product development. What are planograms and why do we need them?Ī planogram is a tool used by retailers and suppliers, it is a drawing that provides details as to where a product should be placed on a shelf and how many facings a product should have. In-Store – Capture store audit data from Photos.Why is planogram maintenance so important?.
News – Shelfstock partners with Figuera Costa.
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